raceliner.blogg.se - Product hunt launch guide

#PRODUCT HUNT LAUNCH GUIDE HOW TO#
#PRODUCT HUNT LAUNCH GUIDE SOFTWARE#
#PRODUCT HUNT LAUNCH GUIDE TRIAL#

Product Hunt’s ranking algorithm is complex, with several variables to keep in mind: If your product ranks in the top 10 that day, you’ll also be featured in the Product Hunt newsletter the next day. For reference, the top spot usually generates up to 5,000 visitors, whereas the bottom front page slot gets ~500 visitors. Similar to Google Search, few people tend to notice products beyond the first three spots on Product Hunt. If you have a waitlist or ask people to sign up for a live demo, they likely won’t engage.

#PRODUCT HUNT LAUNCH GUIDE TRIAL#

Most Product Hunt members are early adopters who are eager to check out products ASAP, so it’s essential to have an easy-to-use trial and onboarding experience setup beforehand.

The more niche the product, the fewer signups you’ll get - but those signups could be exactly what you’re looking for. The broader your prospective user base, the more users you’ll likely attract.

#PRODUCT HUNT LAUNCH GUIDE SOFTWARE#

While Product Hunt may not be ideal for every software product, t he platform works best for SaaS companies targeting end-user adoption through self-service free trials or freemium options. ‍ What kinds of companies are best suited for Product Hunt?

The products with the highest quantity and highest quality of engagement rise to the top of the ranks.

The Product Hunt community upvotes their favorites and shares comments and feedback.

Makers post their product announcements to Product Hunt.

In a nutshell, here’s how a successful Product Hunt launch works: So we sat down with Leo Bosuener from SGL to discuss the best practices and steps a founder can take as they prepare for their launch. The launch generated thousands of website visits and hundreds of trial signups overnight. 1 in April 2022 with support from Unusual Founder Services and SGL. Most recently, Unusual portfolio company Relicx launched as No. Social Growth Labs (SGL) has helped over 100 startups launch into the top three spots, many to No. We’ve partnered with Social Growth Labs to help Unusual founders launch their company on Product Hunt. Equally important, tech reporters and investors also pay attention, and the feedback you can generate from product managers, developers, and marketers will be worth its weight in gold. With the growth of bottom-up SaaS as a business model, enterprise software apps targeting tech users have increasingly found Product Hunt a great launch platform.ĭone well, a successful launch can drive thousands of web visits and trial signups.

Started in 2013 and now grown to ~5 million tech enthusiasts, Product Hunt has become the go-to platform for startups to launch new products - particularly if you have a low-friction, self-serve experience for early adopters. This early muscle of founders reaching out directly to people in their community and bugging users for public testimonials is what builds the foundation of a company’s relationship with its customer base.

Do customers come back to your product and promote it?Īlong with aligning the company behind a clear strategy, an effective launch needs founders to do things that don’t scale.

Does your product deliver on your core message?.

Does your messaging attract the right users?.

#PRODUCT HUNT LAUNCH GUIDE HOW TO#

Airbnb famously launched three times, finally taking off at SXSW in 2008.Įxecuting a launch well is also great training for a startup in how to run a cross-functional, strategic project because product launches need all key functions of a pre–product market fit startup to align:

Launching your startup in the right community is so important - the best startups do it multiple times on multiple forums.